This was originally posted as a comment to an article in UX Magazine about the iPad human interface guidelines. I was reminded by it today by this blogpost by Ben.geek.nz about the forthcoming Windows Phone 7 UI design. While I haven’t seen a WP7 in the flesh it looks as if it may come closer to the spirit of innovative digital design I invoke below. It remains to be seen and as always, god is in the details.

This conversation would be funny if it weren’t so depressing.

So here we have what is supposedly one of the world’s leading technology companies launching what it calls a “magical and revolutionary” product. And what does it do? It goes and encourages developers to build twee simulacra of physical objects. How unmagical. How unrevolutionary. How dull. Apple have seriously employed top-flight designers and developers to build digital representations of address books and books and goodness knows what else that computers are designed to get rid of. And by “get rid of” I mean “eliminate as a concept” not “replace with a digital lookalike”. Now they want everyone else to do the same. No thanks. This is 2010 not 1910.

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