Do you remember when film photography was ubiquitous and consumer digital cameras were just starting to come onto the market? (Worryingly, there will be readers of this blog that won’t.)

At the time, there was any amount of commentary from the tech boosters who said that of course digital photography would supplant film soon enough. Meanwhile the naysayers trotted out a list of reasons why they wouldn’t be trading in their “real” cameras for these second-class substitutes and couldn’t see why anyone would.

I don’t need to tell you how that one worked out, but let’s look at the process by which this happened.

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We have a winner!

The 2008 Opportunistic Book Title of the Year Award goes to…

Giles Milton!

Paradise Lost is an account of the great fire that destroyed large parts of the Turkish city of Smyrna in 1922.

Of course it is.

Mr Milton wins a £10 book token for his efforts in getting the book to come up fifth in the Amazon search results for “milton paradise lost”. No small achievement.