Why councils shouldn’t run Google AdSense ads

Feb 25 2010 Published by under Web design

Shortly after Nottingham City Council presented at the Google local government conference last year and announced their £15K windfall from AdSense, I took a close look at their site to see what kinds of ads were being served and how they were presented.

Variously, I found numerous ads that seemed to act against the direct interests of the council, preyed upon some of the most vulnerable local residents or were just downright sleazy or inappropriate.

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